Monday, June 16, 2008

Today’s Response
Middle Tennessee State University

Better to give than receive?

A survey by Consumer Reports indicates that 27 percent of people who received gift cards in 2006 did not use them. That’s an increase from 19% in 2005. Dr. Charles Kile, accounting, studied the issue and found that companies examine historical patterns to try to figure out whether a gift card will be used over time. “Once a reliable estimate is established, the retailer may claim to have a basis for removing the gift-card liability from the books,” Kile wrote for the Journal of Accounting. The difficulty is that the value of unused gift cards has to be turned over to the government as unclaimed property in some states. In other states, companies can convert them into income. Kile analyzed a total of 167 companies. “Of the 113 companies that provided gift card information, 80 provided at least some indication as to where the liability can be found on the balance sheet,” Kile wrote.

Contact Kile at 615-898-2354.
ckile@mtsu.edu

They didn’t want to get blogged down.

A survey published in January by the Pew Research Center for the People & the Press shows 24% of Americans regularly learn something about the presidential campaign from the Internet. That’s almost double the 2004 figure of 13%. Cyberspace usage by presidential contenders has come a long way. Patrick Chinnery, political science, says in 2004, both George W. Bush and John Kerry blogged, but neither one of them targeted young people with their Web sites. Chinnery says, “Both the Bush and Kerry campaigns, instead of talking about youth issues, such as visits to campus, such as the war, such as potential for a draft, instead talked about candidate feelings, what we did at the rally today, and what we’re going to do at the rally tomorrow.” (This year, the Republican Party is holding a video contest with the winner getting a free trip to the nominating convention in St. Paul Sept. 1-4.)

Contact Chinnery at 615-494-7891.
chinnery@mtsu.edu

Welcome aboard!

Dr. Tonjanita Johnson is the new associate vice president for marketing and communications at MTSU as of June 1. Previously, Johnson served for seven years as executive assistant to the president/associate vice president for university relations at Mississippi Valley State University in Itta Bena, Miss. Prior to that assignment, she was the school’s director of public relations. Johnson says she wants to integrate the division’s communication services in order to tell a more complete MTSU story. “We need to bring more consistency to our image in terms of how we promote ourselves locally, in the state and throughout the nation,” she says.

Contact Tom Tozer at 615-898-2919 or Johnson at 615-494-7800.

TR EXTRA

“ENGLAND SWINGS LIKE A PENDULUM DO.”—ROGER MILLER--The Fab Four, miniskirts and go-go boots, the “mods” versus the “rockers”—If you’re looking for a fun and informative course to take this summer, MTSU is offering British Popular Culture from 10:10 a.m. to 12:30 p.m. Monday through Thursday July 7-August 7. This English course, taught by Dr. Jill Hague, will look at the development of popular culture in the United Kingdom after World War II, focusing on innovations in music, film and drama. Students will examine the cultural, historical and political contexts of the 1950s, the phenomenon of “Swinging London” and the Beatles in the 1960s and the rise of punk culture in the 1970s. Contact Hague at 615-904-8123 or ahague@mtsu.edu.

THE LAND OF ENCHANTMENT--You can spend part of your summer examining the fascinating Native American history and prehistory of the Southwest and get geography or history credit for it at MTSU! The class is titled “Geography of Native Americans” and will be conducted for the 15th consecutive year by Dr. Doug Heffington, professor of historical geography and director of the Global Studies Program. “The class focuses on the examination of the human/land relationships between the native peoples of New Mexico and their natural environment,” Heffington says. “Most of our base camp is in the small colonial village of Truchas, which dates to the mid-1700s with its blend of Genizaro, Mestizo and Hispano cultures. The trip/course starts July 21st and takes about nine days to complete.” The cost is approximately $400 per student and includes transportation, two meals a day, lodging and entry fees. Contact Heffington at 615-898-5978 or jheffing@mtsu.edu.

“BLESSED ARE THE CRACKED FOR THEY SHALL LET IN THE LIGHT.”—GROUCHO MARX--How do you see God? Do you see the Almighty as a man, a woman, an ambiguous force of nature? These are questions to be explored this summer as Dr. Bob Pondillo, electronic media communication, teaches “Images of God in the American Media” from July 7 through August 8 at MTSU. Pondillo and his students will pursue the subject by examining television programs ranging from “Family Guy” to “Joan of Arcadia” and movies like “Oh, God” and “The Last Temptation of Christ.” Pondilo says, “We’ll have an intellectual discussion and a cosmological discussion and a theological discussion—a discussion, not make it a time to convert people or anything like that. Let’s just talk and try to understand.” Contact Pondillo at 615-904-8465 or pondillo@mtsu.edu.

ALMA MATER MATTERS-- MTSU’s Alumni Summer College, a two-and-a-half-day event full of fun, fellowship and presentations on local topics, is slated for June 25-27. Faculty, staff and other experts who are slated to speak include Dr. Lisa Pruitt, director of the Gore Center, on “A Century of Service: The History of MTSU”; Dr. Rhonda Hoffman, associate professor of equine science, will introduce attendees to the latest research and technology in the horse world; and alumni Gloria Christy (’71) and Bill Shacklett (’73) will discuss the technical world of photo restoration. Also on tap are a trip to the Grand Ole Opry, dinner at Caney Fork Fish Camp and a scavenger hunt. Contact Rhonda Wright at 1-800-533-6878 or rwright@mtsu.edu.

ROLL OVER, JUNIOR!--Everything a human being is concerned with is based on learning and theory. That’s what makes the Learning Theories class being taught by Dr. Donald Kendrick through Thursday, July 3, at MTSU so fascinating. Kendrick, a psychology professor, says, “For example, students will gain insights and learn specific techniques to train their pets to do fun and funny things. These training techniques also generalize to raising children, the effectiveness and ineffectiveness of punishment, accepted practices on permitting young children to sleep with Mom (and Dad), the nature of the mother-infant bond, breaking bad habits and acquiring new ones, and how to get your roommate to have more respect for your things!” Contact Kendrick at 615-898-2706 or psyskip@mtsu.edu.

THE PEN IS MIGHTIER THAN THE PLAYSTATION.--Budding authors who have completed fourth through 12th grades will invade MTSU next week for the Youth Writers’ Camp presented by the Middle Tennessee Writing Project. This two-week day camp through June 19 helps kids who are excited about writing make connections with experienced classroom teachers who have a passion for writing. The camp counselors strive to make sure that students become more confident in their own writing ability while fostering a supportive, non-threatening environment. Youngsters will receive realistic feedback from peers and mentors, explore new writing styles and topics, and meet published authors. For more information, visit http://www.mtsu.edu/~mtwp or contact Angela Pope, Youth Camp Coordinator, at pope_a@worldnet.att.net or Dr. Bobbie Solley, MTWP Director, at bsolley@mtsu.edu.

DAD, TAKE THE LAMPSHADE OFF YOUR HEAD WHILE THE CAMERA’S ROLLING!--Working with perhaps the most technology-savvy generation of young adults ever, Dr. Lorne McWatters, history, will teach a class titled “Genealogy and Documentary Film: Doing Your Own Family History in Film” to undergraduates for the first time at MTSU this fall. “The fall class will have 15 students, and each student will make a film about 10 minutes long on either some aspect of his/her family (genealogy) or some aspect of the history of MTSU,” McWatters says. “In speaking to students about the class, I found the undergraduates to be very enthusiastic, much more so than the graduate students, in general.” Contact McWatters at 615-898-5805 or dmcwatte@mtsu.edu.

CHINESE MATH-CHECKERS--MTSU and Northwest Normal University in Lanzhou, People’s Republic of China, will co-host a workshop on mathematics and science education on MTSU’s campus the week of June 22-27. Participation is by invitation only and will include 125 scholars, 50 confirmed from 20 universities in China and 75 confirmed from 40 universities in the United States. The week’s activities will begin Sunday, June 22, with a dinner event during which U.S. Rep. Bart Gordon will deliver the opening address. “The purpose of the workshop is to provide an opportunity for researchers from the United States and China to meet, discuss and identify common priorities that promote collaborative research,” says Dr. Diane Miller, the event’s organizing committee co-chair. Contact Miller at 615-898-2881 or dmiller@mtsu.edu.